Roller Valley

Branding
Consulting & Research
Web Design & Development
Marketing & Copywriting
Print Design

Roller Valley is a roller skating
and entertainment center

2018

We have turned this skating rink
from rags to riches

Let’s take a trip down to the memory lane of Roller Valley. This small but yet popular activity was a thrive back in the 1970 through out 1989. Here we are at 1978, Roller Valley opens its doors for kids, teens, young adults; anyone who has heard about the roller skating world! Roller Valley has been in business for over four decades! Thriving and growing – brining joy to the hearts and sweet memories to remember. Until the year of 2017. A new Roller Valley was born, the old things might have passed away, but a new horizon was at sight! In 2017 Roller Valley received a change of ownership – which brought a new look and brand to its old name.

Initial Discovery

After establishing customer segments – We decided to provide Roller Valley with an atmosphere of entertainment & comfort. without any circling emotions. Our approach towards web design & development was unique and unmatched in the current market segment. We brought the sexy back and not the 80’s. Although a small glimpsed can be felt in the rink as you skate by.

Brand Identity

Brand Guidelines

We commissioned to organize their visual language and create clear brand design guidelines. Was therefore created was a 40-page standardization document with clear guidelines not only for the logo and sub-brands architecture, but also icons, badges, pattern, web design, merchandise and printed materials

Brand pattern

Brand Stuff

The Virtual Valley

The design was chosen to give the user an understating of the new horizon, with an easy to use interface, mobile & tablet friendly UX, and now even grandma and PA can; reserve a party hassle free!

Web Design

Cafe Menu

Outdoor advertising

Merchandise

Brand Awareness & Results

Besides digital graphic and design. Smart Chameleon brought brand awareness of Roller Valley with digital & print marketing campaigns and local recognition. With resulting an increase of the average visits per month up to 20% and local recognition up to 35%!